Consumer segmentation in the meat market - The case study of Czech Republic

To chci

The paper responds to the ongoing trends in meat consumption in developed countries and fills the gap in empirical studies on consumer segmentation by preferences in the purchase of meat and meat products in the Czech Republic. The paper aims to assess the differences between the consumer segments according to their preferences in purchasing meat and meat products. The data source was a quantitative questionnaire survey conducted among a representative sample of 992 respondents. An exploratory latent class analysis segmented consumers according to the decision-making criteria when buying meat and meat products. The results complete the picture of the meat and meat products market in terms of consumer behaviour and contribute to a better understanding of meat consumption. The segmentation of consumers according to their preferences resulted in three different categories of consumers, which differ in their purchase decision criteria and socio-demographic characteristics. The segments do not differ significantly in terms of occupation status, region, community size or income level of the respondents. The differences between the generations are much more critical, which were evident in the respondents' average age and household composition. Producers and retailers should better target their marketing activities and communication to different segments. … celý popis

Podrobná bibliografie

Hlavní autor

Jindřich Špička, 1981-

Další autoři

Zdeňka Náglová

Typ dokumentu

Články

Fyzický popis

7 ilustrací

Publikováno v

Agricultural Economics. -- ISSN 0139-570X. -- Roč. 68, č. 2 (2022), s. 68-77

Témata

méně…

CZECH REPUBLIC

CASE STUDIES

CONSUMER BEHAVIOUR

DEVELOPED COUNTRIES

DATA COLLECTION

QUESTIONNAIRES

FOOD CONSUMPTION

MEAT

MEAT PRODUCTS

DECISION MAKING

SOCIAL INDICATORS

ECONOMIC INDICATORS

AGE STRUCTURE

gender

FAMILY SIZE

EMPLOYMENT

FINANCIAL SITUATION

DECISION SUPPORT

PSYCHOLOGICAL FACTORS

MOTIVATION

Attitudes

ENVIRONMENTAL PROTECTION

SUSTAINABILITY

Animal protection

ANIMAL WELFARE

Meat quality

NUTRITIVE VALUE

LIPID CONTENT

TRADE MARKS

obsah masa

původ masa

segmentace zákazníků

analýza trhu

Česká republika

případové studie

chování spotřebitelů

rozvinuté země

sběr dat

dotazníky

spotřeba potravin

maso

masné výrobky

rozhodovací činnost

sociální ukazatele

ekonomické ukazatele

věková struktura

pohlaví

velikost rodiny

zaměstnání

finanční situace

podpora rozhodování

psychologické faktory

motivace

postoje

ochrana životního prostředí

trvalá udržitelnost

ochrana zvířat

welfare zvířat

kvalita masa

nutriční hodnota

obsah lipidů

ochranné známky

více… méně…

Popis jednotky

7 tabulek

Bibliografie

Seznam literatury na s. 76-77 (29 záznamů)