Marketingová komunikace a public relations : výklad pojmů a teorie oboru
Výkladový slovník seznamuje s odbornými termíny a koncepty marketingové komunikace a public relations.
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Bibliographic Details
- Other Authors:
- Document Type:
- Books
- Document range:
- 118 stran :
- Published:
-
Praha :
Univerzita Karlova, nakladatelství Karolinum,
2023
- Edition:
- Druhé vydání
- Subjects:
- Physical Description:
- 118 stran : ilustrace, portréty ; 21 cm
- Bibliography:
- Obsahuje bibliografii a bibliografické odkazy
- ISBN:
- 978-80-246-5578-9
Institutions
- Academy of Sciences Library
- Moravian Library in Brno
- Moravian-Silesian Research Library in Ostrava
- Municipal Library of Prague (current record)
- National Library of Czech Republic - record 1
- National Library of Czech Republic - record 2
- Other Libraries
- Prague University of Economics and Business
- Research Library in Liberec
- Research Library in Olomouc
- The Education and Research Library of the Pilsener Region
- The Research Library in Hradec Kralové
- The Research Library of South Bohemia in České Budějovice