Mezinárodní marketing
Výklady věnované novým trendům v oblasti mezinárodního marketingu (marketingové strategie, specifika marketingové komunikace atd.).
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Bibliographic Details
- Main Author
- Other Authors
- , , ,
- Document Type
- Books
- Physical Description
- xxvi, 289 stran : ilustrace ; 24 cm
- Published
-
V Praze :
C.H. Beck,
2018
- Edition
- Vydání první
- Series
- Beckova edice ekonomie
- Subjects
- Bibliography
- Obsahuje bibliografie, bibliografické odkazy a rejstřík
- ISBN
- 978-80-7400-441-4
Institutions
- Academy of Sciences Library
- Czech National Bank - Special Library
- Moravian Library in Brno
- Moravian-Silesian Research Library in Ostrava
- Municipal Library of Prague
- National Library of Czech Republic
- Other Libraries
- Palacký University in Olomouc
- Prague University of Economics and Business
- Research Library in Liberec (current record)
- Research Library in Olomouc
- The Central Bohemian Library in Kladno
- The Education and Research Library of the Pilsener Region