Direct marketing
The "master strategist of direct marketing" has enhanced his classic reference with a wealth of proven direct mail strategies for the Internet age. This eagerly awaited edition adds in-depth information on profitable use of the Web for direct response sales, as well as increased coverage of alternative media, infomercials, telemarketing, and database marketing.
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Bibliographic Details
- Main Author
- Document Type
- Books
- Physical Description
- xxxiv, 604 s. : il. ; 23 cm
- Published
-
Praha :
Computer Press,
2003
- Edition
- Vyd. 1.
- Series
- Ekonomie (Computer Press)
Praxe manažera (Computer Press) - Subjects
- Item Description
- Obsahuje rejstřík
- ISBN
- 80-7226-838-4
